Captain Jimmy Price is an Oak Island charter fishing boat captain and a self-proclaimed “fishaholic.” Since he was a child, Price’s passion for fishing has brought him both success and failure. Life experience taught Price moderation, and he has developed a business around his love for the rod and reel. Price’s gregarious personality has won him many loyal friends and customers that keep coming back to the Wildlife Bait and Tackle shop. Price represents a fading culture and community; he is an icon of small-town coastal Carolina.

“There’s nothing more enjoyable than making somebody else happy.”

-Jimmy Price